Digital Marketing, Branding & Website Building: Resources, Software & Services

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TOOLS OF THE TRADE: For Making Money Online

Tools, Resources, Software, Services for Making Money Online
Disclaimer: Some of the links below are affiliate links and I get compensated if you make a purchase. I recommend them because these tools/services are helpful and useful, not because I earn a small commission from your sign-up.

I’ll add to this list as I learn more, and weed out the unhelpful services.

There are however, several free alternate options available to these (more cumbersome and slow), so do not buy these products unless you think they’ll help you achieve your goals.

Web Hosting and Domains

Bluehost: 99% of my websites are hosted on Bluehost. Easy to use, 1-click automatic WordPress installation and excellent customer service. I HIGHLY RECOMMEND using Bluehost for your first site.

Namecheap: A great/reputable domain name registrar.


WordPress: The #1 Blog Publishing Platform. Free and easily customizable with wonderful support. Most of my blogs use WordPress.

Useful WordPress Plugins

All in One SEO Pack
Growmap Anti Spambot Plugin
Digg Digg

Keyword Research

Market Samurai: The number one tool for keyword research available, hands down. You can view my tutorial videos about Market Samurai here.

Google Keyword Tool – Before I embark on any new online venture, I do keyword research. This handy tool from Google will give you some of those most important metrics about any keyword online: the total monthly searches, the Cost Per Click of that keyword, and how competitive that keyword is in the marketplace. The best part about this tool is that it is totally free!

Email Subscriptions & Marketing

Aweber: The internet’s most powerful email opt-in service and email marketing/broadcasting tool. This is what I use to build my email list and newsletter. For a free step-by-step tutorial, check out The Beginner’s Guide to Starting a Newsletter.

Advertising Stuff

Google Adsense: Make money by placing relevant ads on your website that are generated from advertisers using Google Adwords. This is free to use, but you have to register for an account.

Google Adwords: If you want to begin advertising on Google, you can select keywords and locations and you pay each time someone clicks on your advertisement.

Testing Results

Google Analytics: Google’s free website tracking and analytical tool. A must have for anyone with any type of website.

Google Optimizer: This is another free tool from google where you can test different webpages of the same content, only changing one or two things, so you can see which one works/converts best. It’s basically a website optimizer testing tool.

Site Protection

Sucuri: Great for peace of mind, if websites are your business and livelihood.

Video / Recording Software

Camtasia for PC (Camtasia Studio) – for screen captures
ScreenFlow (for Mac users) – the screen capture software I’m currently using.
Omnidazzle – to draw on your screen (free)

Social Signals

Synnd: Automate social signals to your websites.
Fiverr: Easily purchase Facebook likes, fans, tweets, followers etc. Do not game +1’s, Google can see that easily.

Outsourcing Work

Elance: Hired service for just about anything you can think of.
Odesk: Another outsource website for freelancers, IT companies, programmers and web designers from abroad.
99Designs: Use it for your logo design, It’s in a contest format. You submit the description of what you want, and designers will compete against each other to win money.
Virtual Staff Finder: Best and quickest headhunter service on the web if you’re looking for high quality VAs.