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For any Hollywood movie, ticket sales are important, if its a family-friendly movie, toys and other products (merchandise) for both kids and adults can also make a nice profit for the studio.
However, it seems, Hollywood is releasing far too many films, and thus confusing the kids & parents (as to what they should choose), which is reflecting in the sales – currently down due to market fatigue.
Several recent Hollywood movies have posted disappointing toy sales.
“There’s just too much for the kids and their parents to choose from. The sheer volume of such movies could turn out to be cannibalistic. Kids only have so much time and money to see all these movies, and I think it’s erroneous to think that they will consume all of this content,” says a Toy analyst at BMO Capital Markets
Irrespective, there’s no shortage of movies on the way that will have plenty of toys and other products connected to their releases that kids & adults can buy.