Nickelodeon Entertainment Lab to do R&D of new technologies and platforms

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Nickelodeon, known for creating content for kids, recently launched the Nickelodeon Entertainment Lab, which will do research and development of new technologies and platforms.

Some of the technologies that the lab will be working on include real-time rendering, virtual cinema, virtual reality, augmented and mixed reality, and artificial intelligence.

The resulting innovations will eventually have an effect on the content that the studio’s artists create and how children experience Nick content. It will also extend beyond broadcast, and could be applied to Nickelodeon’s businesses in live-action films, gaming, and theme parks.

“Our Entertainment Lab is a way to give our artists and creators access to innovative tools to inspire new ways to tell stories for the next generation of kids. We are working with technology partners, gaming and visual effects companies and our own creators to bring our IP to new platforms, in new formats, and faster,” said Nickelodeon Group president Cyma Zarghami.

In the past, for one of its tech demos, Nick created a real-time virtual puppet version of Lincoln Loud using Adobe’s Character Animator software – to see if The Loud House star could be used as a real-time animated host for one of its shows.

In another Nick tech demo – the VR experience Slime Zone – several players use avatars of Nick characters to engage in virtual space activities.