Here are some useful photography marketing tips that will put you ahead of your competition.
If you have finally decided to start out on your own after years of learning and/or assisting others, and if you have been completely bamboozled by how & where to start, this post should help you out. Here are ideas that’ll provide you an excellent platform to begin your marketing efforts.
Everyone is a photographer these days. Everyone has a camera, even if it is only their cell phones. So what is going to make you special?
Focus on a Genre
The easiest answer to this is to Think about where your interest lie. And then, specialize.
For example, are you a sports photographer? If so, what makes your sports shots special. Is it the way you stop action, or the way you show motion?
Maybe you’re interested in Fine art photography. What is your specific subject matter? Are you interested in showing the emotion of the faces you capture, or the inspiration of the rosebud opening?
In other words, you need to make sure that your images have some consistency. This is how you will stand out from the crowd. Choose a genre and stick to it for a while. Build an impressive portfolio that will brand your name.
Stay In the Game, No Matter What
With so many people taking images these days, it can be challenging for someone trying to make a name for themselves. Don’t give up. Take photos everyday and evaluate them, check how your images stand out from the snap shot photographers.
The good thing is that with digital photography, this is an easy task.
If you are a sports photographer, search for events in your area. If you are a Fine arts photographer, try setting up some shots in your home or studio. Just keep shooting. The more you shoot the better you will become. You will learn a lot from the mistakes you make.
Be Professional
Get some business cards, and let others know what you are doing. Set up a website to showcase your best images. You never know who might be looking.
When presenting your work to clients or galleries, make sure your images are edited correctly, and that you have a good variety of images to show. No less than ten and no more than twenty, unless the client request something different.
Keep your images consistent as mentioned above. For example, if you are a portrait photographer, don’t mix flowers into the portfolio to fill space. If you know a client likes to see a architectural photography, don’t show landscapes, because you think they are beautiful shots. If presenting to a magazine, look through the magazine to see what kind of images are presented on the pages.
Network, Everywhere You Go
Don’t be afraid to let people know who you’re and what you do. Being a photographer can sometimes be a lonely business. Most of us are so focused on building our portfolios, that we forget about what’s happening around us.
Find others in your area that are interested in photography. Attend galleries and museums, join the local Chamber. There is always some sort of meeting going and since you are among a group of business people like yourself, you may be able to find some work.
Try to find a “meet up” group in your area. Just Google “photography meet up group.” You will find like minded people who may be able to help you market your work, or offer some good ideas that you could implement.
More Low Cost Ideas
Here are some more low-cost marketing strategies that you can use to promote your skills/business:
- Have a free giveaway
- Reward referrals
- Make copies of news articles about yourself and your studio
- Submit press releases
- Conduct free photography seminars/presentations in your studio
- Make the people, waiting in your reception area, aware about your business/services
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To Conclude
Most students of photography & novice photographers constantly hear that this is a dying field since it’s easier now for people to take nice shots on their own with a good camera. And that makes many of them nervous about getting into this field full-time. Though it’s true to an extent, but then that’s true of most professions nowadays, and that’s why its important to promote your services. The most important photography marketing tip that we have to offer is to continuously market yourself. So keep shooting and be professional about it.
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