Photography Studio Business: How to get started, what you need, how much investment to make, and much more.
Running a successful photography studio is the dream for most photographers. However, with some planning, and lots of dedication, its definitely possible to own a photography studio and make a decent living out of it.
An established photography studio is more or less like a mini production house (the established ones are actually sort of production houses) where you have different kinds of work going on – Fashion, products, portfolios, weddings, catalogues, and much more.
However, Rome was not built in a day, so you have to start small and keep on adding to your portfolio of work so that you can catch bigger clients and get diversified work.
Here are some practical tips to keep in mind:
- Ability to take good pictures is good, but that’s only a small part of the professional photographer’s business. You’ll need to develop business acumen.
- Specialize in the long run, although initially you’ll be forced to take up whatever comes your way. But once you’re known for certain type of photography, do more of that and start charging a premium.
- Get in touch with camera rental people, you may require additional gear for bigger assignments. Its not possible to own all types of photographic equipment right from day one. So build slowly, and hire whenever required.
- Look for a decent studio space. Renting is the only option available to most photographers. If you’re unable to afford a decent sized studio (though its the ideal scenario), have a small office space and hire a bigger studio whenever you get an assignment.
- Have your promotional kit ready, you’ll need it to showcase your capabilities to prospective clients
- Keep adding to your portfolio of work
- Hire assistants (at least a couple) and colour correction (photoshop) person to touch-up the images
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